If you want to incorporate a blog into you business, Wordpress empowers you to create a compelling blog easily… AND it helps you to blog regularly.
Once set up, Wordpress is easy to use and configure (and reconfigure as necessary) so you have a lot of control over how your blog looks and acts (unlike many other blogging platforms).
Additionally, Wordpress makes consistent blogging so easy. There is a quick sign-in process and you can even add a button (called “PressThis”) to your web browser so you can blog while you browse! Now there’s no more reason to write “I have blogged in a while…” when the entire web is a potential source for blogging ideas.
And there’s more — much more — to Wordpress that makes it a powerful platform for bloggers OR for people who want a more traditional website.
My earliest experience in web design was hand-coding html pages in Notepad. It was an experience that taught me a lot about how web pages are designed. While good practice to be able to create and troubleshoot website issues, it made updating websites a real challenge.
Here’s what would happen: I would create a website, populate every page with content, and publish it online. When the content changed, it was easy enough to make adjustments to the one page where the content needed to be updated.
Over time my website would grow. Great!
But then, invariably, there would come a day when I needed to make a global change: Perhaps I needed to add a link to every page, or change the copyright date on every page, or something like that. It was time consuming and I could miss a page very easily. CSS files helped to fix this but weren’t perfect either.
That’s where a content management system (CMS) like WordPress comes in useful. WordPress gives one single dashboard to make changes to everything to do with your website. You might need to make a global change to the structure of your site, you might want to change the color of your site, whatever. Rather than opening up a million .txt files, you simply sign in and you had the power to add or change just about anything. And, there is an enormous community of developers who create plug-ins for WordPress to extend its usefulness.
Handcoding was fun but work-intensive. WordPress is even better because I have just as much control without worrying about fiddly details.
What does this mean for business owners?
- More time working on your business and not on your website.
- WAY more control over your website with a far easier interface.
- Less money spent on web masters who would do this for you (but might charge an arm and a leg).
- A better, more consistent, more trouble-free experience for your website’s visitors.
