We’re starting a series of blogs this month called “Why WordPress is perfect for…” and we’ll be looking at various professions or business models and talking about how WordPress solves challenges and enhances opportunities for that group.
Today’s highlighted business model: Freelancers
Freelancing is a great business model because it often costs relatively little to get into business and the longer you’re in business, the better. (Compare this to a manufacturer who has a high up-front cost to build a factory and prototypes and then has to continually innovate in order to stay competitive). As well, all you need to get started is usually the right software and a double-serving of talent. (Some courage and sales ability don’t hurt, either).
Freelancers don’t need a lot to get started, but the do need some kind of web presence. And, depending on their business, they may need a blog or a more conventional website, or both. And likely, they need to start with one and grow. One common way for freelancers to become more successful is to start with a blog, expand into a website, and then slowly grow passive income with the addition of products or commoditized services. This could take months. This could take years. This could be just one additional product. This could be hundreds of additional products.
While a flexible web presence is important, freelancers need to keep costs down; and since so much of freelancing is time-dependent, they also need to keep their non-revenue-generating time
For this continual scaling up of a web presence, WordPress is the perfect solution. It offers freelancers the opportunity to build whatever kind of web presence they need to start effectively, and then it gives them the ability to add to their web presence as their business grows.
And WordPress is fast. You can get a site online in no time and make changes as often as necessary with just a few clicks and absolutely no coding.
Not only that, but the variety of WordPress themes and plug-ins give freelancers an automatic credibility-building look with plenty of automated business-building tools. If you’re looking at getting into freelancing, or if you’re thinking about improving your web presence, WordPress is a choice to consider.
