If you run a business, and if you expect it to grow, one of the challenges you will face as you work on business growth is running a website that is easy to manage as your site needs increase.
Let’s say you have a small business and only need 3 or 4 pages, you can easily create them in many different website building programs. No problem.
But as your business grows, it’s easy to lose control of your site. Let’s say that next month you need 8 pages. And the month after that you need a total of 12. With other website building techniques, this can become more complicated and messy and sometimes you might drop a page here or there accidentally. Or, more often, you might end up with a link pointing nowhere.
But with WordPress, that is carefully managed for you. If you need 8 or 12 pages, you can easily build them really fast. If your business has a sudden boom and you need another 50 pages, you can build them really fast, too. And someday, when your business has grown to become an international conglomerate, and you need 1000 pages, you can do it. Still just as fast and still just as stable.
Scalability is the ability for your website to grow appropriately with your business while remaining stable for your users and easy for you to manage.
It’s not easy to find scalable solutions that can grow with your business from the earliest stages to your universal domination. But WordPress is such a option. If you run a business and if you expect it to grow, WordPress is the scalable tool you need.
We’re starting a series of blogs this month called “Why WordPress is perfect for…” and we’ll be looking at various professions or business models and talking about how WordPress solves challenges and enhances opportunities for that group.
Today’s highlighted business model: Entrepreneurs
Ask any entrepreneur and they will tell you that starting a business is like traveling on a journey to an new place: You know what your destination is, and you might even have a map (a business plan) but you’ve never actually BEEN there until now. There could be wrong terms, the map might not always be right, or detours may force you off of your planned route. Being an entrepreneur is about more than just having a good idea; it’s about flexibility and scalability.
That’s why entrepreneurs love WordPress. WordPress is so flexible. If you’re selling blue widgets today but realize that your market demands red gadgets instead, you can switch easily without the help of a high priced web development team.
And, WordPress is scalable. You can start a small business in your spare time today and grow it into a massive enterprise over the years without needing anything other than a WordPress website. It grows with you, all while helping you maintain tight control over your site’s pages and posts. And, should you need to scale back, it’s easy to do: The edit function in the dashboard gives you power over every single page on your site.
Let’s not forget budgets! Entrepreneurs need to watch their expenses closely and WordPress – which is free – is a low-cost-but-incredibly-powerful way to create a web presence.
If you’re an entrepreneur, a serial entrepreneur, or an aspiring entrepreneur, a WordPress website is the perfect tool to grow your business.
Hey, we love Wordpress! And so do lots of other people. It’s a versatile platform for all kinds of formats.
Here are some of our favorite Wordpress sites. Check them out to see how other people are using them, and to see some of the design and format options that are possible.
Copyblogger.com
ChrisBrogan.com
WordsForHireLLC.com
FreelanceWeekly.com
KomodoMedia.com
Fadtastic.net
TheMusicNinja.com
Hey, while you’re checking out their sites, why not check out our sites, too?
Mine: HeatherVilla.com
Aaron’s: AaronHoos.com
With Wordpress, the possibilities are endless!
This is a question that we get asked from time to time. “Which one should I have — a website or a blog?”
Blogs are easy to create once and then can be left alone. They are static and they help to inform customers consistently. Blogs are dynamic, changing over time.
Static content can be indexed but Google favors constantly changing dynamic content. On the other hand, dynamic content can be time consuming.
With Wordpress, you don’t have to decide. You can have both. Every easily. Not sure where to start? Here’s what we would advise:
If you run a service-selling business, start with a blog to generate some search engine optimization and then slow add in other website-style pages (such as “About”, “Services”, “Contact”, etc.)
If you run a product-selling business, start with a website with an initial, compelling landing page and individual pages for each product. Later, add a blog to talk more about your products and how your customers are using them.
(This advice might not work for every business in every situation, but we find it to to be a good rule of thumb if you’re not sure and need to do something… and there are companies that break this “rule” and do very well). Eventually, a combination of a blog and a website is ideal. The website helps to sell products and the blog helps to engage customers and offers more SEO benefits.
The most important thing? Don’t let not knowing hold you back. The unknown can cause inaction and inaction is the biggest disruptor to business success. It’s better to start your business’ site and go back to make adjustments than to wait until you’ve got the “perfect” plan.
Entrepreneurs are busy. They don’t have a lot of time in their day and they have a lot to do:
- Meet clients
- Market their business
- Plan for the future
- Do some bookkeeping
- Update their site
- Build their product or deliver their service
- … and I could go on and on.
If you’re an entrepreneur, you know what I’m talking about. Your schedule is full and you probably wish that someone would create a time machine to increase the number of hours in the day.
Well, unless someone comes up with a DeLorean that goes 88 mph and can give us a couple more hours in the day, we need to find different ways of getting more done in the time we’re given:
That’s where Wordpress comes in.
- As a content management system, Wordpress saves you time by giving you a single, central portal to create and manage all of your content.
- At the time-saving click of a button you make make powerful changes to your website to make it more search friendly, easier to use, or just to give it a completely different look.
- Wordpress is user-friendly, saving you time having to “learn something new”.
- Wordpress sites save you time by freeing you up from having to code your site (or having to work overtime to pay a professional to do it).
- As well, Wordpress plug-ins give you some powerful, time-saving ways to interact with your audience. You can auto-post to Twitter, you can enhance the value of your comments, you can bring in new ways of presenting your content (such as with graphics). These plug-ins extend your site’s capabilities at the click of a button.
Dear Colleagues,
Aaron and I worked all through the day and night the past week to assure that those of you who took advantage of our pre-order special, received your orders on August 1st as promised. We have already received tons of great feedback and we appreciate it.
The pre-order special has now passed, but until August 15th we are still offering a special that gives $100’s off, the $1800+ in Free Bonuses and the 6 months membership to Insider’s Circle.
To take advantage of this LIMITED TIME OFFER, visit our Order Page before August 15th and order at the discount price of $197.
How To Generate MORE BUSINESS and HIGHER PROFIT from a Wordpress Website is a hit!
Take a look at what people are saying – and they just received the book yesterday!
This is absolutely amazing, it is over 150 pages! You guys did not miss a thing! -Becca H.
I was up and running in 42 minutes, I still have 80 or so pages to read, but less than an hour and I have my website! -Tommy R.
Thanks so much for this! I can’t believe I paid less than $100 for it, my web designer wanted to charge me $1600 for setting up my wordpress site. -Christian E.
So, go ahead, Buy Now at the special price of $197 (until August 15th!)
While you’re at it, sign up for our Affiliate Program, but a banner on your new site and make up to 40% commission!
Happy Blogging,
Heather
Dear Colleagues,
Aaron and I are working hard to wrap up the finishing touches on How To Generate MORE BUSINESS and HIGHER PROFIT from a Wordpress Website. Everytime we turn a page, we think of something else we want to teach you or show you. 
One thing I did think of – and that is – wordpress changes from time to time, plug in’s change, just in general web businesses change or evolve. I never want our book to be ‘obsolete’ – so we are going to do two things:
1) We are going to always provide helpful tips and information here on our wordpress blog dedicated to How to Generate MORE BUSINESS and HIGHER PROFIT from a Wordpress Website.
2) We will review the e-book from time to time and make any needed changes to assure it is up to date, and we will send you an email when we do that for a link to ‘update’ your version.
Well, back to work – I just wanted to check in.
Thanks,
Heather
